When the Coronavirus Pandemic is Over

When we were making our business plans in 2019, the thought of a pandemic was never a consideration. Business leaders and CEOs were looking at their sales and marketing data and the forecasts revealed the economy should continue to grow, albeit at a slow rate. This combined with a presidential election occurring in the latter part of 2020 gave CFOs a signal to maintain current investments but to refrain from starting new projects. Little did any of them know what was about to occur.